Bloomwell is where rigorous science meets the ritual of self care. Developed as a vibrant extension of the IPSY ecosystem, Bloomwell offers science backed beauty wellness designed to empower 'the future you.' I crafted a visual identity that balances clinical credibility with a playful, accessible spirit. Through a bold, multi-tonal palette and a modular system of organic shapes, the brand inspires confidence from the inside out—ensuring that looking your best and feeling your best are one and the same.
Agency: Ludlow Kingsley
Creative Direction: Clark Stiles + Roxanne Daner
Strategy Direction + Copywriting: Anna Hartwick
Project Management: Taylor Schroeder