Downtown Santa Monica spreads all the way to Lincoln Boulevard, the official ending of Route 66. Lincoln Boulevard is not known for being a place for socializing and shopping, but it's going through a rebrand itself! This branding was created to make Lincoln Boulevard more attractive and fun place to be. For collateral they wanted multiple banners, light pole wraps, and utility box designs.
Agency: Ludlow Kingsley
Creative Direction: Clark Stiles
Strategy Direction + Copywriting: Anna Hartwick
Project Management: Andrea Perez Madrigal
Design Direction and Collaboration: Laura Ángel