Hollywood Partnership, a non-profit organization that manages the public realm within the Hollywood Entertainment District, wanted help to establish a new color palette along with graphics to better establish their branding system.
We ended up landing on two brand languages: one for their public facing audience and one for their internal community.
Tasked with breathing new life into an existing identity, I evolved The Hollywood Partnership’s brand into a refined and contemporary system. This approach honors the nostalgic glitz of Hollywood’s golden age while applying a modern star-like quality that resonates today. By introducing a rich new color palette, custom graphic elements, and a fresh typographic direction, I built a comprehensive toolkit—including a library of versatile Canva templates empowering the team to maintain a high-end and cohesive aesthetic across all future collateral.
HOLLYWOOD PARTNERSHIP COMMUNITY TRUST
Building on the Hollywood Partnership foundation, I developed a bespoke visual language for the Community Trust. By trading rigid frames for organic arches and a warmer and softer palette. While the main Hollywood Partnership branding feels like a night out, the Community Trust identity feels like brunch with the girls, displaying a brighter and more human-centric, community first approach.
Agency: Ludlow Kingsley
Strategy Direction + Copywriting: Anna Hartwick
Project Management: Taylor Schroeder
Design Direction: Mihee Kim