Hollywood Partnership, a non-profit organization that manages the public realm within the Hollywood Entertainment District, came to Ludlow Kingsley to help create a new color palette along with graphics to better establish the branding system. I was tasked to create both directions in this project. Their creative team loved both of the directions!
Direction 1
This direction was an expansion of their current branding! My goal was to bring more life into the system that had already been established! I added an array of graphics and more vibrant photography. This ended up being used for their main brand identity.
Direction 2
This direction was a more fun approach! I switched up all aspects of the branding to create a system that was based on curves, laughter, and color. A version of this was used for one of their sub brands.
Agency: Ludlow Kingsley
Strategy Direction + Copywriting: Anna Hartwick
Project Management: Taylor Schroeder
Design Direction: Mihee Kim