Nadel is a creative team of merchandising experts that help businesses around the world stand out. Their services include branded merchandise, digital solutions, event marketing, and more.
Using their established brand identity I developed a suite of physical collateral designed to elevate the client unboxing experience. Focusing on a minimalist and organic aesthetic, the project included custom packaging solutions, branded shipping tape, and high-quality stationery. By utilizing earthy Kraft textures, bold patterns, and clean typography, the collateral reinforces Nadel’s commitment to quality from ideation to delivery.
Agency: Ludlow Kingsley
Strategy Direction + Copywriting: Anna Hartwick
Project Management: TAYLOR SCHROEDER
Design Direction: Mihee Kim