Nadel Fest

Nadel is a creative team of merchandising experts that help businesses around the world stand out. They have services that include branded merchandise, digital solutions, event marketing, and more.

For Nadel’s first community festival, Nadel Fest, I was tasked with evolving their core corporate identity into a vibrant, event specific sub-brand. The goal was to maintain brand recognition while injecting a sense of play and accessibility for an audience of all ages. By introducing fluid, hand drawn elements and a soft hued palette, I created a festive minimalist aesthetic that could be used across multiple areas, including event signage, apparel, and limited edition tote bags.