Nadel is a creative team of merchandising experts that help businesses around the world stand out. They have services that include branded merchandise, digital solutions, event marketing, and more.
For Nadel's seasonal campaign, I developed a holiday identity that balances festive cheer with the brand’s signature minimalist aesthetic. Centered around the theme of "togetherness," it featured a custom geometric pattern inspired by gift-wrapping and postal stamps. I applied this visual language across premium holiday cards, stationery, and custom branded shipping tape, ensuring a cohesive experience for their global clients during the peak gifting season.
Agency: Ludlow Kingsley
Strategy Direction + Copywriting: Anna Hartwick
Project Management: TAYLOR SCHROEDER
Design Direction: Mihee Kim