Every step of making coffee includes pouring. It's a thing that most people do every day (sometimes even multiple times a day). I designed this packaging to be creative but also feel modest. It was important for me to use the brown paper packaging as a part of the design to show the organic nature of the coffee brand. I wanted it to reemphasize the ethics of Pour.
I created two different logo marks and played around with multiple color palettes to reflect the source location of each bean.