This project for Wright’s BBQ bridges the gap between the raw, smoky grit of a traditional pit-smokehouse and a seamless digital storefront. The goal was to translate an authentic wood-fired atmosphere into a clean, user-friendly system that is for local Arkansas eaters to their friends out of state.
To expand the brand's opportunities, I also created a fun custom patch and badge system designed for merchandise and apparel. They are inspired by blending vintage Americana and with the smoky flavor of barbecue!
Agency: PRISMA