A successful ice cream shop needs to appeal to all ages. The cute illustrations drag in the kids while the clean typefaces and color palette bring in a more mature audience. I investigated many different branding applications to understand the way SCOOP would be represented in the real world.
![](https://cdn.myportfolio.com/38ffc7ce-1048-45ae-ae28-61ab85be5f78/38e553ca-8542-4547-ae47-7970c8af8e76_rw_3840.png?h=bb81fd17a5391c09f087b171e5166920)
![](https://cdn.myportfolio.com/38ffc7ce-1048-45ae-ae28-61ab85be5f78/d725226b-11d7-4a6e-aee4-4ed468025d54_rw_3840.gif?h=d13fc7109032b26d40291642040dc230)
![](https://cdn.myportfolio.com/38ffc7ce-1048-45ae-ae28-61ab85be5f78/78fa129e-b641-4743-9039-c0dd6b7beb8c_rw_3840.png?h=4ebd00df7932a9d257783bfdff97eeff)
![](https://cdn.myportfolio.com/38ffc7ce-1048-45ae-ae28-61ab85be5f78/7d45e0ea-c9b3-49e8-b93d-748b918c7f82_rw_3840.png?h=ede97f59c6e6742c3e89f6c974fbd378)
![](https://cdn.myportfolio.com/38ffc7ce-1048-45ae-ae28-61ab85be5f78/a27ea36c-8c5c-45d8-ab0a-dd1b7a677990_rw_1920.png?h=b98b4798c7c3e6a14cf23dd9673fc427)
![](https://cdn.myportfolio.com/38ffc7ce-1048-45ae-ae28-61ab85be5f78/72c9ffbb-999e-4817-9d13-80f4427f32c8_rw_1920.png?h=411f3b5edf98e2ba8c30e76dd71b259f)
![](https://cdn.myportfolio.com/38ffc7ce-1048-45ae-ae28-61ab85be5f78/5bd05eab-7d84-4130-b800-d0aae9942ea5_rw_3840.png?h=717401f795e2fdaa5d1652667f538f7e)
![](https://cdn.myportfolio.com/38ffc7ce-1048-45ae-ae28-61ab85be5f78/cbe53c2e-054b-4eee-acfa-ead83a19fad7_rw_3840.png?h=8be02a5fb39d06127b40439f7ebb2331)
![](https://cdn.myportfolio.com/38ffc7ce-1048-45ae-ae28-61ab85be5f78/15c7db20-d0c8-4a91-b15a-42bd7bc49e2f_rw_1920.png?h=8bb40411ad4bcda29ce0accf17a58321)
![](https://cdn.myportfolio.com/38ffc7ce-1048-45ae-ae28-61ab85be5f78/fd61b37d-f398-467d-8f05-4a5e7ef14b2a_rw_3840.png?h=773faf7dfd1c8d7f85b0eaa98e786eec)
![](https://cdn.myportfolio.com/38ffc7ce-1048-45ae-ae28-61ab85be5f78/29b60ca0-e76e-4279-9e38-bc789aed2b54_rw_3840.png?h=ef3471c7e7ab9e4861c33bdb97627c7a)
![](https://cdn.myportfolio.com/38ffc7ce-1048-45ae-ae28-61ab85be5f78/4c359c36-e199-4d1b-8216-57dc22f506a1_rw_3840.png?h=df208671e5dc02f21cbc6efcc29de866)
![](https://cdn.myportfolio.com/38ffc7ce-1048-45ae-ae28-61ab85be5f78/6647e835-a5d8-4658-905f-fd4bd0b88578_rw_3840.png?h=4bee2de9ee76a982791fd46570d5690d)
![](https://cdn.myportfolio.com/38ffc7ce-1048-45ae-ae28-61ab85be5f78/75898265-0dd6-4518-9a26-b2cb8b1f7175_rw_3840.png?h=ebe94981be37703141843fe3df871980)